Just Be And You Are

You can gain more practical life advice from business books than any other genre out there. You have to choose the right ones, of course. Josh Kaufman's reading list is a great place to start. My favorites are below (in no particular order): How to Win Friends and Influence People by Dale Carnegie Presentation Zen by Garr Reynolds The Copywriter’s Handbook by Robert Bly The 4-Hour Workweek by Timothy Ferriss 22 Immutable Laws of Marketing by Al Ries & Jack Trout Enlightenment is rarely found in reading the works of the enlightened. Their words are skewed by personal experience. We relate to other people's lives through our own context, trying to find similarities and bypass the differences. The words of Plato, Socrates, Opera, Clinton and insert philosopher/celebrity/successful person here matter only to the point that they get us to do something. What you do when you have an epiphany is more important than the epiphany itself. The best books offer perspective, exposure, inspiration and escape. The best business books offer a call to action. They get you out of your chair to try things for yourself. Life lessons through your own experience, because is there any other kind more valuable?