As attention becomes more of a scarce resource, does it become a commodity for sale?
Marketing agencies must view attention in this way at times. The signals we’re bombarded with day-to-day are endless; tv, music, books, ads, and magazines are just a start. Everyone has an opinion too and they aren’t afraid to express it, the blogosphere being a great example.
Attention spans are only going to get thinner. Multi-tasking has a limit, so do you a) choose to scale back and unitask, b) limit the scope of what you pay attention to, c) don’t do anything and let yourself swim in the sea of messages?
It’s a tough choice, but no matter which path you choose, you are paying out something of yourself. Something much more valuable than the dollar in your pocket. If attention is the next scarce resource, buy-in is gold.
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