Choice overload in the modern era is what Barry Schwartz is concerned about in The Paradox of Choice.
The number of minute decisions we make during the day can be overwhelming. Rather than more options, we’d be happier picking from a much smaller sample. It makes us happier, more content decision-makers.
The message may be simple, but through a variety of examples, Schwartz details why we’d be better off with less, not more.
[...] Schwartz writes an excellent book about this topic called The Paradox of Choice. He gave a talk on TED in 2006 that summarizes his message really well. Go to 8:00 for the reason [...]